In this episode, Andrew and Emily discuss best practices for building and maintaining an online community. The conversation focuses on the importance of content creation and best practices for starting the right types of conversations to nurture online communities. Andrew and Emily break down the difficulties that come with running online communities, and the common traits that effective community managers often exhibit in order to work through those challenges. The pair then go on to discuss the role real life events can play in community engagement, and how dealing with subject matter experts is a critical component in creating content that truly resonates with community members. To learn more about a specific topic, jump ahead via the following timestamps: - [05:42] The concept of community and its origins in gaming - [11:30] Which traits are common in effective community managers - [13:05] The hardest part of community management - [16:50] Wearing many hats while working as a community manager - [18:56] Working with subject matter experts - [21:00] Creating community events - [24:20] The role of content production in community management - [29:54] Advice for community managers who are just starting out
“Listen first before responding.”
In this episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with Emily Chin, Community Manager here at Tobe. Emily credits her experience helping organize real life events as the jumping off point for her involvement with online communities. Emily began her community management career in the world of gaming, and currently helps oversee and direct community management strategy for a number of organizations throughout the country.
If you give recurring revenue members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
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