In this episode, Andrew and Andreea discuss what it takes to build a community from the ground up, and how defining exactly what your community is all about is a cornerstone of any successful community. The conversation focuses on how to scale communities, how to optimize internal communications and utilize live events for growth, and why it’s so important to be clear about what you’re doing and why you’re doing it. Andrew and Andreea break down how she helped grow the shesaid.so community — growth that started out organically with simple word of mouth. The pair then go onto discuss best practices for steadily growing online communities, and why growing a community too quickly — and without the proper strategy in place — can actually be detrimental in the long run. To learn more about a specific topic, jump ahead via the following timestamps: - [02:58] What is the shesaid.so community all about? - [06:48] Growing a community from scratch - [10:08] How communities evolve (and thrive) over time - [15:50]Scaling a community while maintaining its ethos - [20:09] Addressing opportunities that arise once communities mature - [27:57] Branding, marketing, and the most important tools for launching a community - [36:21] When is it a good (and bad) time to start a community?
“It’s important that we now articulate our ethos, our mission, and our values…”
In this episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with CEO and Founder of shesaid.so Andreea Magdalina. For the last decade, Andreea has been at the intersection of music and technology, working with well-known companies such as Microsoft and Mixcloud. In her current role as shesaid.so CEO, she’s helped develop a global community of over 15,000 members, a community that’s spearheaded mentoring programs, strategic brand partnerships, and other initiatives across 20 local chapters. Additionally, Andreea is also the Head of Community at Coachella as part of their Innovation Team.
If you give recurring revenue members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
- Official Website - shesaid.so
- Connect with Andreea Magdalina on LinkedIn
- Official Website - Tobe Agency