In this episode, Andrew and Dave discuss the technology side of community, focusing on Dave's past experience building community spaces, the nuts and bolts of scaling a successful product offering, and best practices surrounding community management. To learn more about a specific topic, jump ahead via the following timestamps: - [01:30] Dave's experience with Jive Software (the original community leader) - [05:25] What does "Re-Starting Startups" mean? - [08:10] Dave's venture with Mobilize - [11:44] How professional associations and nonprofits can benefit from community - [16:35] How do communities and professional networks differ from general social media? - [18:12] When is it a good idea to start a community, and when is it a bad idea? - [22:13] What are some key resources needed to launch a successful community?
"If you lead with being customer centric, great things can happen."
In the very first episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with San Francisco-based entrepreneur, investor, and advisor Dave Hersh.
After serving as the Founding CEO of Jive Software, Dave spent two years as a Board Partner at the venture capital firm Andreessen Horowitz. He currently serves as both a General Partner at Metamorph Partners and the CEO of Mobilize, a leading member-management platform that combines community, member directory, outreach, and CRM to help organizations rally their members around a specific cause or service.
Remember, if you give members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
- Connect with Dave Hersh on LinkedIn
- Official Website - Tobe Agency