Members Welcome is a podcast for entrepreneurs, digital marketers, and product marketers at Membership, Subscription, or Recurring Revenue companies who are interested in learning more about how CONTENT + COMMUNITY + TECHNOLOGY can work together to acquire, engage, and retain their customers. Through this podcast, we’ll share some of the seismic changes in the digital world that we’re seeing as an agency. And if you’re seeing some of those shifts too, we hope this podcast will give you the knowledge and inspiration to start challenging yourself to be thinking about how to use community as a core channel for your brand, product, or service (just like social, email, and SEO have been core channels for over a decade).
Entrepreneurs and marketers — do you see the digital marketing landscape shifting before your eyes?
Social media is broken. Email is becoming less effective. And we’re quickly moving into a cookie-less world.
But…we’re still posting to social media with little to no organic reach. We’re still sending emails to our customers that are going through spam filters and the dreaded email funnel. And the audiences we’re building on PPC are starting to get cut off from us because Apple and Google are now opt-ing browsers out of 3rd party tracking. Worse yet? We’re not doing these things with our prospects — we’re doing this to our hard-earned customers!
What if there was a better way to acquire, engage, and retain your hard-earned recurring revenue customers? It’s time to stop treating your customers like contacts in your CRM, and start welcoming them as members of your community.