In this latest episode of “Members Welcome”, Andrew, Jen, Emily, and Lisi discuss how to grow communities and keep them actively engaged. Don't pass up this opportunity to acquire the knowledge and insights that will empower you to successfully build and nurture your own thriving community!
Our speakers dissect the intricacies of cultivating genuine communities, addressing critical aspects such as strategies for acquiring new community members, crafting compelling content, harnessing the power of influencer marketing, and mastering the art of effective community management.
With a strong emphasis on the significance of crafting a clear mission and vision for your community's future, this podcast episode delivers invaluable insights and expertise for those embarking on their own community-building journey.
[0:29] Life Updates
[08:20] What Companies Get Wrong About Community Acquisition
[12:21] Unrealistic Standards for Growing Communities
[14:30] Authenticity in Communities
[16:51] Brands Without a Pre-Existing Community
[21:18] Customer Delight in Building Communities
[22:30] Pros and Cons of Paid Advertising for Acquisition
[25:36] Community Influencers
[27:56] Programming in Communities
[31:35] Creative Community Engagement Techniques
[40:38] Failed Community Engagements
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.