Welcome to the Members Welcome podcast, where we share new innovations, learnings, and implementations in our practice as community managers and strategists. Today, we'll be sharing our experiences and insights on community culture and why it is important for brands and projects seeking to build a successful online community.
In this episode, we have a new format with Jen as our new host alongside co-hosts Emily and Andrew. That’s not it! Prepare to be inspired as we welcome our new anchor guest, Lisi Wang, who courageously left behind the corporate world to embark on a new journey as a successful entrepreneur and community builder.
Together, we discuss the crucial role of community culture and the necessity of identifying and nurturing this fundamental glue that binds individuals together, fostering engagement and interaction. Discover how successful communities are forged, where like-minded peers gather, new ideas flourish, and personal and professional growth abound.
But not all communities are created equal. Join us as we unearth the challenges faced by community managers as they navigate the treacherous waters of conflict management, striving to strike a delicate balance between business goals and maintaining a harmonious community culture. Learn from the cautionary tales of failed communities and gain insight into the importance of understanding and defining community culture.
Remember, a true community is one where individuals rally together, supporting each other's progress and advancement in both personal and professional realms.
[02:02] Introducing Lisi
[03:07] What is Community Culture?
[14:26] Organizations Launching New Communities
[16:51] Toxic Culture & Conflict Management
[19:48] Balancing Business Goals with Culture
[24:08] A Community Culture Out of Line
[26:39] Measuring ROI
[30:03] Failed Communities
[35:31] Community Fatigue & Burnout
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Main Idea #1:
Topics Covered and Questions You’ll Uncover During this Episode: