Members Welcome

Are Branded Communities a Strategy for Growth?

Episode Summary

Are you looking for innovative ways to bring together people and online communities? Look no further than the Members Welcome podcast! Our new format features co-hosts Emily and Jen, along with outside guests and experts sharing their insights on the power of communities. In this latest episode, we dive into the world of branded communities and the rise of text-based communities and their unique benefits. Discover how organizations can leverage these communities for recurring revenue and customer engagement. To learn more about a specific topic, jump ahead via the following timestamps: - [0:06:52] Exploring Deel’s HR and Payroll Platform Community - [0:10:29] The Benefits of Establishing a Branded Community - [0:17:51] Examples of successful branded communities (e.g. HubSpot) - [0:27:51] Text-Based Communities Such as WhatsApp and Telegram

Episode Notes

If you give recurring revenue members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again.

Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.

To learn more about building your online community, contact the team at Tobe Agency.

Episode Resources

Deel Community

HubSpot Community

Rust Oleum Community

Connect with Our Hosts

Andrew Hong - LinkedIn and Twitter

Jen Hsiung - LinkedIn and Twitter

Emily Chin- LinkedIn and Twitter